The Price of Loyalty
There's a particular kind of betrayal that cuts deeper than others. The kind of betrayal that comes after you've given everything you had to give.
Several years into building 33 Sticks, we landed what seemed like a dream client in the cruise industry. It was more than just a meaningful deal for our growing company, it represented what i thought was a partnership built on mutual respect and friendship.
The Professional Rebellion
When i see those recurring LinkedIn posts insisting "LinkedIn isn't Facebook" attempting to police professionals into sharing only work-related content (whatever that means), i can't help but push back. We're not actors playing roles in some corporate theater. We're humans, bringing our whole selves to everything we do. Our professional lives are just one facet of who we are and to hide the rest doesn't just do ourselves a disservice, it does the entire professional world a disservice.
The AI Mirage
The gap between a working prototype and a production-ready application is massive, just as the gap between a basic data visualization and meaningful analytics is deep. Where is the robust error handling in the code? The security measures protecting user data? The authentication systems? The scalable infrastructure? In analytics, where is the data validation? The statistical rigor? The business context that transforms numbers into actionable insights? These are fundamental requirements for any serious work. Yet they often remain invisible to those who haven't spent years learning why they matter.
Why Small Innovations Matter
Sometimes the most impactful innovations aren't revolutionary, they're evolutionary. They're the small tweaks that remove frustration, smooth out rough edges, and make good experiences great. These improvements might not make headlines or impress executives in boardroom presentations or make for great LinkedIn clickbait, but they create the kind of positive customer experiences that build loyalty and drive growth.
My Personal Journey to Analytics Independence
Through my work with hundreds of organizations, a clear pattern emerged. Companies struggling with their data initiatives typically treated their analytics teams as organizational afterthoughts, shuffling them between budget holders without clear purpose or protection. In contrast, successful organizations approached the structure of their analytics teams with careful deliberation, establishing clear reporting lines and safeguarding their independence.
The Art of Sales: A Fisherman's Perspective on Sustainable Business Relationships
Traditional sales methodologies are increasingly being questioned. Drawing from over fifteen years of sales experience, despite having no formal sales training or education, I've developed a unique perspective on effective sales strategies, one that finds its roots in an unexpected place: the art of fishing.
The Power of NO
i recently faced this situation once again, this time with a prospect. Months of scoping conversations, new people inserted, pushes to lighten scope, and reduce cost in exchange for piecemeal paid hours here and there “just to answer a question or two”, an unwillingness to truly invest in the invaluable help they want from me and my team. This time, I said NO. I said it's not how we do our best work, and if they truly have most of it figured out, they don't need us. No more conversations.
Why We Must Always Question the Numbers
As the CEO of 33 Sticks, a boutique analytics company, I've seen firsthand how data can be both illuminating and misleading. This lecture wasn't just about statistics, it was about empowering the next generation to think critically about the numbers that shape our daily decisions.
When Likes Matter More Than Truth
The responsibility lies not just with those who spread misinformation but with all of us who choose whether to nurture it or call it out for what it is: A betrayal of trust for the sake of likes and shares.
The Four-Hour Truth
The evidence is clear, four hours of deep work is not a limitation to be overcome but a natural threshold to be respected. The question isn't whether we can push beyond it but why we keep trying to force ourselves into an artificial schedule that serves neither our best interests nor those of our clients and employers.
Social Media and The Death of Expertise
I remember the exact moment I realized we were in trouble. I was watching what should have been an absurd scene, a respected astronomer, their decades of research and observation reduced to a mere "perspective," forced to debate a flat Earth conspiracy theorist as if both viewpoints deserved equal consideration. The host, in what they surely thought was admirable fairness, insisted that the audience respect both sides equally. That their individual "expertise" held the same weight.
The Ivory Towers We Build
Most of us are just a few misfortunes away from losing everything we've built. Our towers aren't nearly as sturdy as we pretend, our foundations not nearly as solid as we believe. Yet we can't – or won't – see it, because acknowledging this truth would mean confronting our own vulnerability, our own potential to fall. The question isn't whether we'll learn empathy, but when.
A Reality Check on the Side Hustle Dream
It started with a LinkedIn post that stopped me mid-scroll. There it was, in bold, confident typeface: "Anyone Can Make $2,000 a Month with a Side Hustle - It's Easy!" The post was perfectly crafted, with just the right mix of inspiration and apparent authenticity. As someone who has spent over twelve years building and running my own business, I felt my stomach tighten.
Checking for Danger: My Journey With Anxiety
The scratch was nothing, barely a graze from a dried branch while retrieving a golf ball from the rough. No blood, not even broken skin. Just a faint red line across my leg. But in that moment, my mind launched into overdrive, constructing an elaborate scenario of flesh-eating bacteria, of tissue deteriorating hour by hour, of death creeping through my body before I could make it home. On the outside, I continued playing, swinging clubs and tracking balls across the fairway and into the rough. Inside, I was drowning in terror.
How Conglomerates Are Changing the Service Industry
Over the past year, needing help with various aspects of home maintenance (electrical, plumbing, gardening), i've noticed a trend that feels quite real. It’s one of those shifts you don’t fully grasp until you’re right in the middle of it, trying to solve what should be a simple problem. But the solution is no longer simple.
The Dark Side of Newsletter Growth: A Rant About Unethical Practices
Lately, I’ve noticed a surge in newsletters hitting my inbox. The funny part? I never signed up for most of them. Oddly enough, they all seem to come from the same platform, Beehiiv. Now, I’m not saying it’s Beehiiv’s fault. It’s just the delivery mechanism. But what’s starting to bother me is how I ended up on these lists in the first place.
The Price of Perception: Why Clients Value Complexity Over Clarity
The "Thud Factor" highlights a significant challenge in the consulting world, the need to provide value while meeting client expectations for perceived effort. As we move forward, both clients and service providers must work together to prioritize effectiveness over appearance.
By valuing clarity, efficiency, and measurable outcomes, we can create a more transparent and productive environment for problem-solving.
Remember, the weight of a solution should be measured not by the pages it fills, but by the impact it creates.
In the end, real value doesn't thud, it transforms.
The Real ROI of Consumer Analytics: Why Your Business Can’t Afford to Ignore It
When done right, analytics is an enabler and a multiplier. It’s not about pulling a lever and watching revenue magically pour in. It’s about building a foundation for sustainable growth. It’s about giving you the tools, the insights, and the clarity needed to make smarter decisions. And those smarter decisions lead to significant, lasting outcomes.
When Deception Drives Revenue: The Case of Superhuman's Pricing Strategy
In a tech marketplace where the barriers to entry have never been lower in the history of capitalism, a marketplace where innovation often outpaces regulation, some (probably way more than we’d like to admit) companies resort to practices that prioritize profit over transparency. That prioritize profit over respect for customers. That prioritize profit over ethics.