Hi, I’m jason.

TLDR;
As a reluctant businessman in a world often dominated by superficial gloss, i strive to stand as a beacon of authenticity, challenging the status quo of modern business. My mission is to create meaningful experiences, champion human-centric and sustainable business models, and share stories with unapologetic authenticity. i am dedicated to empowering data professionals, guiding students and entrepreneurs towards more humane practices, and offering realism and hope to those disheartened by toxic corporate environments. I’m a CEO, author, mentor, advisor, investor, and i’ve been told i’m a fun person to hang out with.

Work

For the past 11 years, i’ve been building 33 Sticks, a fully-remote, boutique analytics agency that partners with some of the largest, most recognizable brands in the world to turn data into happy teams and delighted customers.

My data journey has also included roles as VP, Strategy and Consulting at Keystone Solutions, Sr. Analytics Consultant at Numeric Analytics, Manager, Web Analytics at Spark Networks, and Sr. Implementation Consultant at Omniture.

Advisor

In addition to my role of 33 Sticks CEO, i also serve as a highly engaged advisor to several amazing organizations.

  • As an Executive Board Member at East Tennessee State University’s Department of Media and Communication, i have the amazing opportunity to teach and mentor students in the department’s graduate program.

  • The ETSU Research Corporation, based at East Tennessee State University, is a research institution designed to drive economic prosperity in the Appalachian Highlands. As an Industry Fellow, i work directly with students to help them use insights from data to create world-class innovation.

  • Plenoptic Cognition, is an LA based startup, that sits at the intersection of Hollywood special effects, artificial intelligence, and big data. As an advisor, i have played a critical role in helping the company take their first offering, VectorField Co-Operative, out of stealth mode directly into their initial seed round.

  • Armadillo World Headquarters, a legendary music venue in Austin, Texas now relaunched as a brand that will celebrate the spirit and legacy of the original venue through live events, merchandise and a documentary film.

Investor

  • Plenoptic Cognition
    Evolving work for hire and digital content production while supporting shift workers through novel technology development

Author

i am the co-author, along with my business partner Hila Dahan, of an analytics children’s book, A is for Analytics, which is beautifully illustrated by Hila’s brother, and renowned artist, Shai Dahan. Our mission, in publishing this book, is to spark curiosity, inspire learning, and foster a love for data and analytics in kids and adults alike.

Other Stuff

i publish a weekly newsletter about life, work, and rebelling against toxic business practices. i post some behind-the-scenes content on Instagram. And i’ve been told that i post some pretty inspiration content on LinkedIn. Oh…and i’m the co-host of a weekly podcast called 33 Tangents. And finally, a list of places where i have appeared or have been mentioned.

Connect With Me

You can find me in person in either in Salt Lake City or LA, if you can track me down i’m always up for some good coffee or a legit deli sandwich. Social media-wise, i’m the most active on LinkedIn. Or you can schedule some time with me during my open office hours.

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